Stop leaking leads. Turn subscribers into buyers.

Frontmatter Digital ghostwrites educational email courses and newsletters in your voice, so more of your traffic signs up, learns why your offer matters, and buys.

  • Educational email courses
  • Newsletters
  • Value-first opt-ins
  • Written in your voice
  • 30 minutes a week of your time
  • Founder-led brands only

§ 01 / What I do

Two offers. One job: more buyers.

Most businesses leak leads. Traffic from social, search, and ads lands on a discount code, a "join our newsletter" box, or a homepage, and most of it leaves without a trace. I fix what happens after the click.

01 Capture

Educational Email Course Ghostwriting

A free 5-7 day email course gives visitors a real reason to sign up. It attracts the right people, filters out the wrong ones, and answers their questions before a sales call ever happens. Educated prospects buy.

  • An audit of your existing content to find the insights worth scaling
  • A value-first course written from your voice, using past content or recorded interviews
  • A launch plan to drive your first subscribers on X and LinkedIn

Ready in about 30 days.

02 Nurture

Newsletter Ghostwriting

People don't just buy what you sell. They buy into who you are. A consistent newsletter keeps new subscribers from going cold, lowers what you spend to win customers, and keeps them buying for years.

  • A monthly topic plan across five pillars: your mission, industry trends, where your market is headed, education, and stories
  • Issues written in your voice from your content library and recorded conversations, with unlimited revisions
  • A cadence matched to your goal, from 1-2 issues a month for authority to two a week for conversions

Published on schedule, every time.

§ 02 / About me

One writer. Your voice. No handoffs.

Frontmatter Digital is a solo-writer agency on purpose. The person who learns your business is the person who writes every email. No account managers, no junior writers, no brief getting diluted along the way.

It starts with a one-hour onboarding call: the ins and outs of your business, your ideal customer, and the topics most likely to turn readers into buyers. After that, I need about 30 minutes of your time each week to review and approve drafts.

Sonia Ginzburg

Sonia Ginzburg

Founder & Lead Writer

Frontmatter Digital

After 3+ years in marketing, I noticed the most effective channel was often the most neglected one: the inbox.

Founders had great ideas and no time to write them down. So I launched Frontmatter Digital as a solo-writer agency. You get my full attention, your voice on the page, and emails built on what I've seen actually work.

§ 03 / Who this is for

Sound like you?

I'm selective about who I take on. Here's exactly who I work best with.

  • You run a founder-led creative tech business.
  • You're generating at least $50k/month in revenue.
  • You sell services, digital products, or SaaS.
  • You know your email list could be working harder for you, but you don't have time to fix it.

§ 04 / Proof

Two formats. Proven at scale.

Some of the biggest names online grow with the same two formats I write.

Format 01 Educational email courses

James Clear

Author, Atomic Habits

James Clear

Offers "30 Days to Better Habits," a free email course of 11 lessons plus a 20-page workbook, in exchange for an email address.

Sign-up page for James Clear's free email course, 30 Days to Better Habits
Dickie Bush Nicolas Cole

Founders, Ship 30 for 30

Dickie Bush & Nicolas Cole

Built their writing program's funnel on a free 5-day email course. They credit it with tripling Ship 30 for 30's growth and helping it scale to millions in revenue.

Sign-up page for Ship 30 for 30's free 5-day email course
Greg Isenberg

Founder, Late Checkout

Greg Isenberg

Switched his agency's opt-in to a 7-day email course. He reports more than $500,000 in new business since making the change.

Sign-up page for Boring Marketing's free 7-day SEO 2.0 email course

Format 02 Newsletters

Trading platform

Robinhood

One of the largest trading platforms in the world also publishes Robinhood Snacks, one of the biggest financial newsletters in the US.

Robinhood Snacks newsletter logo

Crypto newsletter

Milk Road

Became one of beehiiv's most successful newsletters and was acquired by media company Bitfo about 10 months after launching.

Milk Road newsletter logo

Acquired by HubSpot

The Hustle

HubSpot, one of the largest marketing software companies in the world, bought The Hustle to own its distribution and scale its marketing.

The Hustle newsletter logo

§ 05 / Book a call

Let's look at your list.

Pick a time below. I'll look at where your traffic goes today and which format fits: an email course, a newsletter, or both.